Osmo World - Game Launcher
APP LAUNCHED 2017-2020
UX UI DESIGNER / PLAY DESIGNER / ARTIST
As a UI/UX Designer and Play Designer, I had the unique opportunity to work on Osmo World, an interactive game hub and launcher that served as the starting point for the entire Osmo gaming experience.
In my role, I was responsible for the visual UI and co-created hundreds of sticker interactions within digital playgrounds. My work extended beyond design; I animated and illustrated all interactive game screens, ensuring that every aspect of the interface was engaging, functional, and visually appealing for young users.
UI for a Young Audience
One of the primary challenges in designing Osmo World was creating an interface that resonated with children (Ages 4-10). The objective was to craft a kid-friendly game launcher that not only introduced the range of Osmo's products but also retained interest in an increasingly competitive digital landscape.
This required a balance of simple navigation, engaging rewards, moments of delight, and unique interaction. This is what set Osmo World apart from basic game hubs, the UI was playful.
Long-Term Impact and Success
Osmo World has been an important part of Osmo's ecosystem for over six years, serving as the primary hub for onboarding new players and helping account setup.
The longevity and success of this platform are testaments to the thoughtfulness and effectiveness of its design. By focusing on super engaging UI/UX and innovative play elements, the team succeeded in creating a platform that not only introduces children to the world of Osmo but also keeps them intrigued and involved in the long term.
Features & Interactive Prizes
A key feature of Osmo World was to provide easy setup and navigation to Osmo games as well as retention incentives through unlockable stickers.
Each time a player played an Osmo game, Bubbles filled with digital stickers representing characters and objects from various Osmo games. These stickers weren't just collectibles; they were interactive elements that players could use to create mini digital scenes, adding a layer of creative play to the platform.